NYC Ballet: New Bginnings

by Liza Mattimore

The NYC Ballet has done a brilliant brand campaign for the city and the company with this 9/11 tribute.  Check it out!

NEW BEGINNINGS New York City Ballet presents NEW BEGINNINGS on September 12, 2013. Filmed at sunrise on the 57th floor of 4WTC in lower Manhattan, this short film captures an extraordinary and moving performance of Christopher Wheeldon's After the Rain.